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Barbie Flagship Store
Shanghai, China
This award-winning retail design for Barbie creates an immersive, playful, PINK brand experience, and features couture, jewelry, clothes, toys, books, and housewares. It even has a Barbie doll café, a doll museum and a cocktail bar where Barbie meets Ken. This project won Store of the Year, Best of Year from Interior Design Magazine, and a host of other design awards.
Smile Direct Club Flagship
New York, NY
Our NYC flagship store design translates the digital brand to their first ever in-person brick and mortar retail store. The light, bright and open design for this health and wellness retailer uses perforated metal screens to offer sensitive privacy for visitors.
Flight Club LA
Los Angeles, CA
Flight club has been called “sneaker mecca”, “the coolest sneaker store” and “heaven for sneaker heads” since 2005. Our design for the Los Angeles sneaker retailer is a balance of minimalist, modern and industrial chic.
Dalki Theme Park & Shop
Heyri, South Korea
This green, planted experiential flagship in Seoul, South Korea incorporates play, fashion, animation and education into one seamless arena. Spaces are sculpted to evoke the landscape of childhood. Creative playspaces are formed above, below and throughout the store which blurs the lines of flagship retail and theme park.
Flight Club NY
New York, NY
FCNY was the first physical store for the iconic online sneaker retailer. Our design translates the open community aspect of the online platform into a physical space using raw building materials and street ball elements.
Martine Sitbon Designer Shop
Seoul, South Korea
This storefront blurs the lines of exhibit and retail in the designer store for Martine Sitbon in Seoul, Korea. The custom interior fixtures are created to display clothing like art in a minimal, sensual environment.
Barbie Chocolate Cafe
Shanghai, China
The Barbie café in Shanghai features an immersive, sweet interior. The entirely custom designed furniture and furnishings suggest a real life Barbie tea party.
Greenberg Van Doren Gallery
St. Louis, MO
This adaptive reuse renovation converts a parking garage into a three story art gallery in St Louis Missouri. We created a new skylight with a curvaceous sculptural aperture. The private offices have a reflective ceiling which doubles the window view.
Flight Club Greene St
New York, NY
This retail design in SoHo New York uses only blackened steel sheet metal and pipe fittings to create a stylish hip consignment store for the sneaker head. Items are suspended with magnets to create a floating, industrial retail display.
Mimi & Mo
Long Island City, NY
Mimi & Mo is a women’s and children’s clothing store which features a cool, distinct industrial style retail interior. The original graphics and fixtures we designed refer to local iconic Long Island City signage.
Van Doren Waxter Gallery
New York, NY
Gallery design, gallery in a brownstone, art gallery design, adaptive reuse art gallery, New York City art gallery, modern art
Retail Architects
To us, the essence of retail architecture and design is communicating a brand story in a physical space. Visitors who come to the store - from the loyal customers to the newly curious browsers - must intuit the brand essence in a natural and authentic way. We do this by creating a customer journey that reveals the brand attributes and backstory.
Slade Architecture has been recognized as one of the top retail architects in a variety of Publications. As retail architects, our passion is to design spaces that convey brand stories in a way that is authentic, tangible and intuitive.
Retail architecture services that we offer
To help create interest we design invitations to discover into our stores and retail spaces. Starting from the first moment of connection, our retail architectural designs tease clues to the seminal brand qualities.
For example, in our Barbie Flagship store in Shanghai, China, we strategically bathed the textured facade with light in the trademark Barbie Pink. The light spills out onto the street dramatically acting as a beacon in a bustling Shanghai shopping district. This distinctive glow is a welcoming homing beacon when seen from the distance in the sidewalk. Before the visitor can make out details of the signage, they are intrigued and interested to find out more. The successful branded interior must develop the appreciation for the merchandise at all scales possible. The scale of the building, the scale of the interior, the scale of the fixture and the scale of the product. In our Barbie Flagship, we had the opportunity to reskin the entire building.
As New York Retail Architects, many of our projects are renovations. We take every opportunity to create a unique and ownable customer journey which touches all the senses.
In Seoul, Korea, at the Fashion Designer Boutique we designed for Martin’s Sitbon, we designed all fixtures and surfaces to have unique sensory qualities. The cash wrap is “squishy” rubber, the hanging fixtures are sleek plaster and mirror, the overhead pendant light is hairy. All of these touch points are important to the brand and underscore the innovative use of materials in the designer’s clothing as well as the masterful craftsmanship of the retail design environment.
These physical cues elevate the experience and make it memorable because they force the visitor to challenge their assumptions. In the Martin Sitbon Boutique Design, once customers feel the squishy counter, they often walk around the rest of the store and want to touch everything!
Contact us today
As retail architects, we delight in creating immersive branded interiors. We work with all the tools at our disposal to tell powerful brand stories in our retail spaces.
To learn more about how we can pave your customers journey, contact our professional team of retail architects.